About

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Who Is Judah?

Judah Findley is an entrepreneur, internet personality, writer, athlete, and the founder of Monarck.

In his teenage years, Judah lost two siblings, watched both of his parents’ cars get repossessed, and experienced his alcoholic father getting kicked out of the house soon after...

At 15...

he scraped together all the cash he could from odd jobs, bought a used boat off Craigslist, fixed it, flipped it, and used the profit to buy his first car: a Jeep Cherokee he bought for $1,700 and later sold for $8,500. That flip marked the beginning of an entrepreneurial journey built on grit, instinct, and self-education.

By day, he went to school; by night, he worked in his garage on dirt bikes, trucks, jet skis—whatever he could find a deal on.

By 17, Judah was worth over six figures without ever working a traditional job.

By Age 18...

The police and code enforcement raided his home garage because they thought his inventory was stolen, after showing all the paperwork he was forced to get a shop because they said he was not allowed to run a business out of his home. He then got a 3800 Sqft shop where he would keep all his flips at while also doing various mechanic work on customers vehicles.

At 19...

He turned his flipping skills into his first online venture: Judah’s Garage, a YouTube channel where he documented his journey and taught others how to flip and build from scratch. At 22, he passed 100,000 subscribers and made his first six-figure sales day selling T-shirts through his website.

By 24...

He had done 7 figures in online revenue all while never running a paid advertisement.

Now at 26, Judah has generated over 1 billion organic views and given away more than 9 custom vehicles—worth nearly half a million dollars to random customers who bought from his website. The giveaways have included an 800hp camo-wrapped Hellcat, a matching camo-lifted F250 King Ranch, a widebody Corvette C8, a custom Can-Am X3, a Custom Jeep Wrangler on Forgiato wheels and multiple Custom bikes he built by hand.

Today,

He lives in Cape Coral, Florida, where he also cares for his sick mother and little sister while he builds his empire with his women Sallie Grace.

His mission is bigger than money or hype—it’s about legacy and making a real impact.

“I’m not selling hype. I’m building a real brand, with a real story while helping real people overcome the same battles I’ve fought through myself. I definitely don’t know everything and I’ve got a long way to go—but I do know how to make serious cash in ways that anyone can replicate.”

Judah’s focus now is growing Monarck into the next globally recognized movement—like Nike, Gymshark, Red Bull, and Monster Energy, but built from real-life struggle and self-made grit.

He shares unfiltered lessons from personal experience—flipping from zero to $100K by age 17, building brands, building himself and his physique, growing audiences, and making money through content, marketing, and creative thinking.

“If you’re looking for polished, perfect, or pretend—I’m not your guy.

But if you’re ready to build, flip, fight, hustle, grind and rise from rock bottom—you’re in the right place.

I’m the guy you call when you’re down to your last thousand and need to flip it into one hundred thousand…. Just like I’ve done many times before.”